The Bentley Mulsanne is a car 80 years in the making. The last time the brand built a bespoke model from the ground up, W.O. Bentley was still on the payroll.
At the same time, the world was on the precipice of total financial ruin and Bentley itself was about to be bought by Rolls-Royce. While today’s backdrop bears some similarities to 1931, Bentley can at least now consider itself in good health.
The company has shown healthy post-recession growth, and under the guidance of new CEO Wolfgang Dürheimer the tectonically slow rotation of Crewe’s product renewal cycle is speeding up to include a much-anticipated SUV, allowing the Mulsanne to sit at the zenith of a larger line-up.
And second, that Bentley’s central offer – of effortless performance combined with hand-crafted luxury – still appeals in a market accustomed to high quality at a fraction of this price. To supplement the needs of those looking for more space there is an extended wheelbase Mulsanne and, in 2014 was joined by the more aggressively-styled Speed.