The artist and fashionista supermini formerly known as the Citroën DS3 made a splash when it was launched in 2010, but ekeing out its success story over a full model cycle is proving a challenge for the newly founded DS Automobiles.
Worldwide, the DS 3 has now reached almost 400,000 owners, and nowhere is it more popular than in the UK. But its popularity is slowly declining.
By 2015, fewer than 50,000 units were being delivered inside the EU – in a year when Mini almost tripled that tally with three-door and five-door hatchbacks.
Attempts to keep orders flooding in have included the introduction of the 3 Cabriolet in 2013 and the update of most of the car’s engine range, its styling and its equipment over several gradual steps since.
But now comes a bigger overhaul.
New styling, new engines, new infotainment features and a new hot hatch derivative are the ingredients being used here to spice up the 3’s recipe. And we’re taking an interest, because the 3 is car we rated highly at its launch for its frothy performance and rounded, engaging handling.