Hyundai won’t say how many it expects to sell. This always means the same thing: not very many. If you want one of these 4990mm long, 3.8-litre petrol engined cars in the UK, you will have to visit one of seven specially selected dealers. (If you end up routinely driving a Genesis, we suspect there’s a very good chance you’ll work at one of them.} As it stands there are only six currently offering test drives of the Genesis - Bristol Street Motors Nottingham, East London Hyundai in Romford, Johnsons in Coventry, Edinburgh East's Macklin Motors, Richmond Hyundai in Guildford and Vantage Hyundai based in Stockport.
Geneses are being specifically tweaked for the UK market, which must rank as a fairly extraordinary outlay given the potential return.
Hyundai might not be serious about selling vast quantities of the Genesis in Europe, then, but it is utterly serious about what this car stands for. It’s meant to get you used to the idea that a Hyundai can have high levels of interior craftsmanship, so that you don’t have to stifle a giggle when you first spot there’s wood, aluminium and leather on display.
You’re meant to be similarly unsurprised, too, if your forthcoming Hyundai small family car borrows features from the Genesis, like lane-departure warning, a cabin CO2 monitor that detects when you’re tired (high carbon dioxide levels can make drivers feel sleepy), a system that warns of oncoming traffic when you’re reversing from a parking space, city braking, a head-up display, and so on.
That the showcase for these things is a five-metre saloon with a near four-litre V6 attached is by the by.
There’s more, too, though, and this bit is important: the Genesis is meant to tell you – and everyone within Hyundai – that chassis dynamics matter. The Genesis, like the Santa Fe and Veloster, is designed (the company freely admits) for the Far East and the US markets first, and then ‘adapted’ for Europe.
Sometimes, dynamically, Hyundai doesn’t adapt its cars well enough for Europe, it admits. Not this time, it says. The Genesis has one suspension set-up for its traditional markets; then there is another for mainland Europe; and a third for the UK. Lotus has completed much of the legwork for the Euro and UK spec cars, which is encouraging.
It tells us that this is an interior better than Hyundai has ever before produced. Fit and finish is very good. The rooflining, particularly, is pleasingly soft. Materials are of a higher grade than you’ll find elsewhere in the European Hyundai range, but is it worthy of the sticker price? Different question, and I’d say not quite. The action of switches is fine: but the look and feel of the plastics isn’t quite up there. The starter button’s nice, though, and if you thumb it this is a quiet motor at idle, becoming pleasingly audible with the gas pedal applied.
As for the standard equipment on the Hyundai, being an executive saloon it can't be found wanting in this area, especially considering the tech fests that festoon in the BMW 5 Series, Mercedes-Benz E-Class and Jaguar XF. Thankfully Hyundai has ensured the Genesis has safety systems including autonomous emergency braking, automatic lights and wipers, blind spot detection, lane departure warning, adaptive cruise control and a 360-degree camera as standard. While there is also an 8.0in touchscreen infotainment system with sat nav, dual-zone climate control, heated and ventilated front seats, and a 14-speaker Lexicon audio system.