Economy, as usual, is a key component of Hyundai’s game plan. The Veloster range may lack a diesel engine, but in the budget end of the segment where it is targeted, parsimony trumps pace on most customers’ buying criteria.
The model will be offered in the manufacturer’s fuel-saving Blue Drive trim, which utilises automatic stop-start, low-resistance tyres and an alternator management system to extract 47.9mpg. Even in its base-spec form we managed 41.9mpg on our touring run, which places the car on a level pegging with most of its rivals.
While Hyundai expects the Veloster’s novel composition to attract new buyers to the brand, many more will be drawn to the showroom by the car’s predictably keen pricing.
At £18,005 for the base model, it’s substantially cheaper than the similarly equipped Vauxhall Astra GTC and VW Scirocco and is arguably the pick of the range over the £20,505 Sport model, which gains more kit but no additional poke.
Fleet buyers will doubtless see the appeal of the 137g/km Blue Drive edition, but the Veloster’s Vauxhall and VW rivals both boast frugal diesel engines in their respective line-ups that significantly better the Hyundai’s figures in return for higher list prices. The Turbo SE model carries a £1500 premium over the non-turbocharged Sport and fuel economy suffers, too, but it looks like good value compared to the naturally-aspirated Veloster. Moreover, a basic turbocharged car, without the SE specification will later be offered by Hyundai.