What is it?
Volvo needs this car to be good. More than good, in fact, because it doesn’t matter how many SUVs you can flog, if you choose to operate at the premium end of the mass market without a fighting-fit mid-size saloon, you’re headlining without a front man.
Autocar readers – people who care about driving – are also unlikely to lend your brand much affection if you can’t successfully engineer such a timeless formula as a sports saloon, but that’s something we’ll come onto in a moment.
So, the new S60. Despite the fact Volvo sold only 1276 examples of the outgoing model last year (more McLaren 720Ss left the showroom in 2017), it’s the most keenly anticipated car of its kind in recent memory. You might disagree with that, but there are several very good reasons why most won’t. Not least of which is that this – the first American-built Volvo – looks for all the world to finally provide us with a decent excuse to send money somewhere other than Stuttgart, Munich or Ingolstadt. Or, indeed, the Midlands.
In this class it’s fresh and exciting – and, let’s face it, instantly desirable to behold – but the third-generation S60 nevertheless feels familiar. Volvo builds this car on the same Scalable Product Architecture that already underpins the S90, that model’s V90 estate sibling, the XC60 and XC90 SUVs and also the V60 to which this new saloon is so closely related (and which we like very much).