The Model 3 is Tesla's most important car, because it could quite literally make or break the company.
It has plenty of potential, including impressive claims for a range of more than 300 miles and a 0-60mph time of 5.1sec. But it has also caused Tesla much stress, largely due to the unprecedented level of demand it has received and, as boss Elon Musk put it, a resulting "production hell".
But, business issues aside, today we're here to see how the Model 3 stacks up against more conventional rivals from the likes of BMW and Mercedes, and whether it can win us over with zippy performance. Our man Matt Prior gets behind the wheel to offer his verdict...